Your school brand promise: Boldly communicating your value
Education marketing is built on promises. What does your college, university, or school promise to give your prospective student in exchange for their time, interest,
Education marketing is built on promises. What does your college, university, or school promise to give your prospective student in exchange for their time, interest,
Cultivating education brand loyalty is a long game. Getting new students to come to your school is just the beginning. How are you working to
Brand is one of those words that is used so much today, but the concept can be confusing. So what exactly is an education brand,
Virtual Reality, known as VR, is making a big splash in the world of marketing. It provides a platform to show your audience the very
As a marketer, especially a school marketer, you probably find yourself acting as a brand guardian – someone who is charged with ensuring that the
Amalgamating two established schools, each with its already established identity and vibrant school community presents a number of communication challenges, not least the potential for
A rebrand typically consists of a name, logo or logotype, typeface selections, colour selections and sometimes, a tagline. While not being the sum total of
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