Giving your school brand a soul [podcast #170]
Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and Jose Caceres. Show notes In this episode, Charlie, Rita
Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and Jose Caceres. Show notes In this episode, Charlie, Rita
The question is often asked: “What is the best media for my marketing campaign – traditional (TV, radio, print, direct mail), digital or both?” If
It is tempting to initiate a marketing strategy without developing buyer personas, however the likelihood is you will miss valuable opportunities to speak directly to
A key performance indicator (KPI) is a measurable value that is used to judge how effective an organisation is at achieving key objectives. Organisations use
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent
Search engine algorithms are constantly evolving and becoming smarter. Long gone are the days where keywords are the most important factor in Search Engine Optimisation
The last day of the school term is approaching and you can almost smell the Christmas festivities … a wonderful, exciting and relieving feeling, right?
Keeping track of your competitors’ social media activities is imperative for your school brand survival and for the proper curation of your own social media
Social media marketing is an absolute must to establish your school brand’s authority and authenticity. Here are some helpful tips to ramp up your school
Writing for your school blog can really get tough sometimes. Aside from the occasional writer’s block, one of the main challenges school marketers often get
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